Born on the rugged coastline of the Bay of Fundy, Fundy Life is more than just apparel—it’s a lifestyle rooted in salt air, strong tides, and proud communities. Inspired by the people who call this region home, our brand reflects the rhythm of coastal living that shapes every day here.

Whether you're walking the beaches of New Brunswick or hiking the coastal cliffs of Nova Scotia, Fundy Life is your reminder to carry a little piece of the East Coast with you, wherever life takes you.

Fundy Life was created by The Rocky Turtle Trading Co. in Blacks Harbour, New Brunswick. What began as a local idea grew into a way for people, young and old, near and far, to represent where they’re from and where they feel most connected. The designs celebrate the natural beauty of the Bay, the strength of the sea, and the spirit of the people who live and thrive here.

The Bay of Fundy is truly one of a kind and living the Fundy Life is like no other.
Be proud. Be coastal. Live life, The Fundy Life.

Where to Find Us
Shop in person at The Rocky Turtle Trading Company in Blacks Harbour, or browse all your favourites online at fundylife.ca

Follow the Tide
Stay connected on Instagram and Facebook @FundyLifeApparel for new arrivals, pop-up updates, and a behind-the-scenes look at life along the coast.